“Innovation distinguishes between a leader and a follower.” – Steve Jobs
I bet your wondering how that idea relates to real estate in Costa Rica? Well, simply put… if there was ever a time for property owners and real estate agents in this marketplace to be “innovative,” it’s now.
LISTING IS ONLY THE FIRST STEP
Here’s how listing a property usually unfolds in The Zone—
- Step One: Call up The Guys and set up an appointment to preview the property.
- Step Two: Determine if an Open Listing or a Modified Exclusive Listing is appropriate for you.
- Step Three: Wait for The Guys to bring you a buyer.
The problem is that Step Three is taking much longer than most Sellers anticipated.
LOOKING BEYOND PRICE
We all know reducing the list price is the easiest way to increase property showings, offers, and sales. However, if your property is in the ballpark of current market value and it is being shown but not selling, there could be other reasons limiting the sale.
Here at the Guys office, we continue to ask ourselves what can we do to speed up the sales process? At the risk of sounding trite, one answer is: “think outside the box.” Here’s an example of how The Guys have applied this idea.
Ben started his Costa Rica blog in 2003 (before many of us knew what a blog was)